gfiber awareness campaign
Student work for Strategic Campaigns course by Bella McClelland, Laura Chappell, Bailey Armosky, and Jaden M in the Spring 2024 semester at St. Edward’s University
Objective
Our aim is to create a fresh perspective on GFiber so that it can cut through competitor’s offers, and incite customers to sign up or adopt/convert to the brand.
We aim to be strategic, relevant, and deliver on the objectives we set out to achieve.
CONNECTED COMMUNITIES GRANT PROGRAM
Increase awareness of the critical role of high-speed internet plays in building & transforming communities
Fiber fan zone
Highlight how GFiber's high-speed internet brings fans closer to the game and makes life connected and comfortable
“Discover the difference” pop-ups & online compare + switch tool
Demonstrating the tangible benefits and cost savings of GFiber with direct experiences, interactive tools, and social media engagement
