Mock Media Press Kit for Echo
FOR IMMEDIATE RELEASE
Media Press Kit Assignment News Release
AUSTIN, Texas — October 16, 2023 — In a world of trends and advertisements around every corner, IKAM STUDIO is proud to announce their newest app Echo, with a mission to transform how we view and interact with ads, from Super Bowl commercial spots to posters in a public restroom.
Set to launch on November 15th, Echo is a platform to encourage and empower the voices of advertising enthusiasts and critics, giving your unfiltered opinions a spot at the table in the development of future campaigns. Join us at our Austin headquarters on launch day for a day of celebration, community, and innovation featuring interactive panels with industry experts and Echo developers!
Key Features of Echo:
Reviews Streamlined to Brands: Echo guarantees that your reviews reach brands directly, giving your opinion the role it deserves in future ad campaign development.
Enjoy a Personalized Experience: Upon signing up, review 5+ ads to receive a perfectly curated feed, featuring a new batch of ads picked daily just for you and prioritizing the brands you love.
Create a Custom Profile: Create a profile to centralize your reviews, follow friends, customize preferences, view history, and earn badges for your reviews.
Echo Community: Join the conversation! Choose to make your reviews public and open your review up to responses from other users for a spark of discussion and community over that ad that you just can’t stand.
What sets Echo apart is the commitment to guaranteeing a platform for consumer opinions and fostering customer brand connections. Through brand partnerships, Echo offers brands the opportunity to have their campaigns featured on the platform, provided they vow to consider Echo user feedback in future campaign development.
Alyssa Everett, CEO at IKAM Studio, shares her vision: “Today, the unveiling of Echo marks a significant day in the advertising industry, creating a turning point to prioritize user opinions and allow consumers to influence the ads they encounter daily. We hope to redefine how we interact with media in the digital era of overflowing content and the disconnect from the media we consume throughout our lives”
Join Echo on November 15th, 2023, and check out the website now www.ikamstudio/echo For media inquiries and any further information, see below.
August Edwards
Email: Media@ikamstudio.comAbout IKAM STUDIO:
IKAM STUDIO is a woman-owned and operated technology company dedicated to creating innovative solutions in media, technology, design, and advertising. Focusing on customer engagement, our mission is to redefine how we connect with brands and how brands can connect with us, authentically.
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Pitch Letter
Dear advertising lovers and haters alike,
I’d like to be the first to introduce you to Echo, the future of campaign feedback. Created to connect consumers to the brands they love, allowing direct campaign feedback like never before, Echo gives consumers the platform to voice their opinions on advertisements they love, hate or just have something to say about. Echo will allow users to review a variety of advertising mediums, singular ads or entire campaigns, pin their favorites and last but not least, create a customized profile and join the community!
You’re probably thinking, what makes Echo different from other review apps? With consumers seeking a larger platform to give feedback on the ads around them on a daily basis, brand campaigns are featured on the app on a partnership basis. Partnerships allow Echo to guarantee that reviews are streamlined directly to companies and require Echo feedback to be considered and reviewed at the conclusion of each campaign over the duration of the partnership.
Don’t wait, let your voice be heard with Echo, available November 15th, 2023 on App Store and Google Play.
Be sure to join us at our Austin headquarters on launch day for a day of celebration, community, and innovation featuring interactive panels with industry experts and Echo developers! Open to the public, we invite you to get involved and learn more about Echo and the ways you can contribute to creating a more enjoyable ad viewing experience.
Interview Questions
What unique features or opportunities does Echo offer to both consumers and brands that set it apart from other review tools and traditional metric-based campaign feedback/evaluation?
How does Echo handle privacy concerns when it comes to review collection, feedback, and user data?
Can you share some success stories/case studies where Echo has directly improved campaign development using streamlined user feedback and brand partnerships?
What guidelines are put in place to ensure fair and unbiased consumer feedback?
How does Echo handle real-time feedback to help companies properly address rapidly evolving situations?
