AMERICAN AIRLINES

The following digital marketing materials were created for American Airlines’ brand expansion campaign for their AAdvantage Loyalty Program & Rewards. The campaign is based on creating a more enticing, accessible, and customer-experience-based loyalty program that fosters improved travel experiences and customer loyalty.

Disclaimer: This is student work completed as part of the MSGDMA program at St. Edward’s University in MKTG6320.

AAdvantage & App Upgrades

Pitch Presentation